On the surface Amazon‘s move into private label appears to be a deft move.
Analysts predict that nearly half of all online shopping in the United States will be conducted on Amazon’s platform in the next couple of years. That creates a massive opportunity for Amazon to more than double revenue from its in-house brands to $25 billion in the next four years. That’s the equivalent of all of Macy’s revenue last year.
It started with a simple battery.
Continue reading “Amazon & Private Label. It started with a simple battery.”