Monday’s edition of the New York Post became a must-have accessory this morning due to its full front- and back-page ads touting the cult skateboarding brand “Supreme.”
Newsstands were reportedly sold-out before the sun came up.
Monday morning, Supreme posted an Instagram video of its NY Post collector’s edition rolling off the presses in The Bronx — and customers began buying and selling the limited edition copies. (Aren’t all newspaper issues limited editions?)
While “The Post” generally sells for $1 an issue, some people were already re-selling single copies for up to $100. ($100 for copies of the printed ad?) Expect to see this issue selling on eBay shortly for even more…
Supreme is an American skateboarding shop and clothing brand established in New York City in April 1994. The brand caters to youth culture, in particular the skateboarding, hip hop, and rock cultures. The brand’s clothes, accessories and skateboards are sold extensively in secondary markets.
(c) David J. Katz, 2018
An Interview with David J. Katz – eCommerce Braintrust
Today we have a really fascinating and informative interview with David Katz, of Randa Accessories. He shares with us a lot of his knowledge about brands, where they come from and where they are in the Amazon era. As a result of David’s abundant history in direct marketing, he has a really unique perspective on this topic. On the show today he talks about how his direct marketing has evolved and why he believes that brands are becoming more important, even with the seeming migration of consumers away from brands and towards private labels.
David is the alchemist and Chief Marketing Officer at Randa Accessories, a leading multinational consumer products company and also the largest men’s accessories business worldwide. He is also the co-author of the bestselling book Design for Response- Creative Direct Marketing That Works a frequent public speaker referred to by the press as a retail industry expert.
As a company, Randa is still very involved with the Amazon ecosystem. As both a seller and a vendor on Amazon, the company continues to have a robust partnership with Amazon, despite the fact that Amazon is moving powerfully forward into private label brands in the accessory space. Tune in to find out what David has to share about brands and where they fit in today’s consumer ecosystem.
Continue reading “Where are Brands Headed in the Amazon Era?”
This week Target Department Stores added two private brands, and exited one exclusive national brand.
On August 3rd, 2018, Target launched “Wild Fable” and “Original Use,” while announcing that the company will be ending its fourteen year deal with Hanesbrands, Inc. for Champion “C9” at the end of next year.
Continue reading “New Brand, Old Brand, Private Brand, National Brand”
Ralph Lauren will be celebrating the 50th anniversary of his company at Bethesda Terrace in Central Park during New York Fashion Week.
The fashion show and dinner, scheduled for September 7, will benefit the Central Park Conservancy, a private nonprofit organization dedicated to restoring and maintaining the beloved New York City park.
Continue reading “Ralph Lauren & Central Park: A 50 Year Love Affair”
The best performing retail stock this year is no surprise: Amazon is up 54% so far in 2018.
But you may be surprised to learn that Macy’s, often considered a casualty of Amazon, is the retailer that comes in second. Shares in Macy’s are up more than 50% year-to-date, making the department store the 10th best performing stock in the S&P 500.
Continue reading “No, the Other Jeff”