Where Will Tomorrow’s Retail Leaders Come From?

Look at Kohl’s.

  • Prior to joining Kohl’s, new CEO Michelle Gass, spent 17 years at Starbucks and began her career with Proctor & Gamble.

  • Kohl’s recently appointed president, Sona Chawla, spent 7 years at Walgreens as president of ecommerce.

  • Chief Merchanding Officer, Doug Howe joined the company from QVC.

  • And Chief Marketing Officer, Gregg Revelle, served at Best Buy, AutoNation & Expedia prior to joining Kohl’s. 

Really? What do they know about general merchandising?

A lot. Kohl’s shares are up an impressive 30% in 2018 – during a “retail apocalypse.”
Kohl’s has shops where customers can return their Amazon purchases, and buy Amazon Echo, Fire & Kindle devices. Crazy? Like a fox. It’s doubtful that Kohl’s is creating new Amazon customers, and the store is generating increased traffic & loyalty.
Want groceries with your comforter set? Aldi will open supermarkets inside Kohl’s doors as part of a new partnership. Strange bedfellows or clever collaboration? Credit Kohl’s with innovation and a focus on fundamental retail metrics – driving increased sales with less inventory – better turn, less dilution.
Well done.
And, the company is well positioned to gain market share from recently departed retailers Bon-Ton, Toys R Us and Babies R Us.

(c) David J. Katz, 2018

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