Hot off the presses

Monday’s edition of the New York Post became a must-have accessory this morning due to its full front- and back-page ads touting the cult skateboarding brand “Supreme.”

Newsstands were reportedly sold-out before the sun came up.

Monday morning, Supreme posted an Instagram video of its NY Post collector’s edition rolling off the presses in The Bronx — and customers began buying and selling the limited edition copies. (Aren’t all newspaper issues limited editions?)

While “The Post” generally sells for $1 an issue, some people were already re-selling single copies for up to $100. ($100 for copies of the printed ad?) Expect to see this issue selling on eBay shortly for even more…

Supreme is an American skateboarding shop and clothing brand established in New York City in April 1994. The brand caters to youth culture, in particular the skateboarding, hip hop, and rock cultures. The brand’s clothes, accessories and skateboards are sold extensively in secondary markets.

(c) David J. Katz, 2018

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