Credit Cards, Swiped

Retailers have been trying for years to escape more than $90 billion in swipe fees levied by credit-card companies.

Some believe the answer lies in payment apps, with also allow retailers to collect consumer data and may provide “stickiness” with their loyalty programs.

While shoppers have largely shunned mobile payments offered by third-party providers like Apple, Google and PayPal, retailers are trying to persuade customers to embrace the technology by dangling discounts and other perks.

Several chains, including Walmart, Starbucks & Kohl’s , have had some success by baking the apps into their own loyalty programs—and more than half of companies surveyed recently by the National Retail Federation said they’ve implemented “branded digital wallets” or are considering it.

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