If young customers are no longer hanging out at shopping malls, where are they hanging out?
Owen Williams of char.gd may have it figured out. Fortnite replaces the mall, Starbucks or just loitering in the city, it’s become the coveted ‘third place’ for millions of people around the world.
“Fortnite is a different kind of video game, because it’s not about the game, it’s a place. A place where we hang out together, regardless of whether we’re playing.”
“Fortnite, for anyone not a teen-ager or a parent or educator of teens, is the third-person shooter game that has taken over the hearts and minds—and the time, both discretionary and otherwise—of adolescent and collegiate America. Released last September, it is right now by many measures the most popular video game in the world. At times, there have been more than three million people playing it at once.” – The New Yorker
Fortnite is influencing American culture, shopping, and fashion. Its effects on streetwear are clearly visible on the runway. Oh, and the goal of the game is simple. 100 people parachute onto an island together and search for weapons. The winner will be the sole survivor, everyone else must die.