“Retail as theater” has been redefined. The new shopping, entertainment, immersive experience ecosystem will completely transform the roles of retailers, retail workers, brands, products, services and especially “customers.”
In the 1960s, before the term “retail experience” existed, CEO and industry icon, Marvin Traub, created “retail as theater” at Bloomingdale’s on 59th Street.
Traub explained, “We developed the idea that a store should be entertainment, not just a place to buy a suit and a shirt or a tie.”
Under Traub, Bloomingdale’s staged stunning and immersive product presentations, curated from around the globe, as must-see events, attracting media and celebrity visitors, including Queen Elizabeth.