The Emperor Has No Clothes

“Amazon now accounts for nearly 38% of online retail in the US, up from 32% in 2016, according to an estimate from eMarketer. Walmart, on the other hand, accounts for just 4.7&, up from 2.6% three years ago.”

Amazon is a very real threat to Walmart‘s future if the retailer does not significantly close this gap — and fast. We’re increasingly likely to face a future where Amazon is even more the de facto online store for everyone, with little legitimate competition or compelling alternatives on the market.

“It’s taking longer than I thought it was going to,” Walmart CEO Doug McMillion recently told analysts, “I have been surprised at just how many brands there are out there to get signed up. … Who knew we needed 2,000 of them?”

– Great article by Jason Del Rey for Recode and Vox

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