Influence and persuasion, also known as marketing, are part science, part art, and mostly alchemy.
David J. Katz is chief marketing officer (and chief alchemist) at Randa Accessories, an industry-leading multinational consumer products company, and the world’s largest men’s accessories business.
His specialty is collaborating with retailers, brands, managers and suppliers to innovate successful outcomes in evolving markets.
Selected as one of 10 “Top Voices in Retail” by LinkedIn’s editors, David was named a leading fashion industry “Change Agent” by Women’s Wear Daily, and a “Menswear Mover” by MR Magazine.
David has been featured in The Wall Street Journal, The New York Times, Reuters, New York Magazine, The Huffington Post, Business Insider, MR Magazine, and Women’s Wear Daily.
He is a frequent public speaker, co-author of the best-selling book “Design for Response: Creative Direct Marketing That Works” [Rockport Publishers], and has written many published articles.
A student of neuroscience, consumer behavior and business administration, David is a graduate of Tufts University and the Harvard Business School. The name Pavlov rings a bell.