About

 

Influence and persuasion, also known as marketing, are part science, part art, and mostly alchemy.

David J. Katz is alchemist and chief marketing officer at Randa Accessories, an industry-leading multinational consumer products company, and the world’s largest men’s accessories business.

His specialty is collaborating with retailers, brands, managers and suppliers to innovate successful outcomes in evolving markets.

Selected as a “Top Voice” influencer by LinkedIn’s editors, named a leading fashion industry “Change Agent” by Women’s Wear Daily, and a “Menswear Mover” by MR Magazine.

David has been featured in The New York Times, The Wall Street Journal, New York Magazine, The Huffington Post, MR Magazine, and Women’s Wear Daily.

He is a frequent public speaker, co-author of the best-selling book “Design for Response: Creative Direct Marketing That Works” [Rockport Publishers], and has written many published articles.

A student of neuroscience, consumer behavior and business administration, David is a graduate of Tufts University and the Harvard Business School. The name Pavlov rings a bell.