Disruption & The Bridge: A Video Clip

The world’s leading experts studied the challenge, identified the opportunity, and – sparing no expense – built the solution. It was perfect. It performed as expected. And, it was useless.

Lately, the term “disruption” is often used, and misused. In the business community, disruption is used to describe economic transformations, changes to consumer path-to-purchase, shifts toward digital consumption, the “retail apocalypse,” and jobs lost.

At our factory in Central America, disruption takes on a deeper meaning.

This video is about disruption, innovation, and leveraging historical expertise…

Disruption & The Bridge Video Clip