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David J. Katz – The Alchemist

Transmuting the Ordinary Into the Extraordinary

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Alchemy

A science or philosophy that transforms something ordinary into something meaningful, often through mysterious means.

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The Alchemist

David J. Katz is “The Alchemist.” He studies consumers, identifies “jobs to be done,” adds products and brands, stirs the caldron with a bit of marketing catalyst, and via transmutation, creates… gold!

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