Where are Brands Headed in the Amazon Era?

David J. Katz Podcast

An Interview with David J. Katz – eCommerce Braintrust

Today we have a really fascinating and informative interview with David Katz, of Randa Accessories. He shares with us a lot of his knowledge about brands, where they come from and where they are in the Amazon era. As a result of David’s abundant history in direct marketing, he has a really unique perspective on this topic. On the show today he talks about how his direct marketing has evolved and why he believes that brands are becoming more important, even with the seeming migration of consumers away from brands and towards private labels.

David is the alchemist and Chief Marketing Officer at Randa Accessories, a leading multinational consumer products company and also the largest men’s accessories business worldwide. He is also the co-author of the bestselling book Design for Response- Creative Direct Marketing That Works a frequent public speaker referred to by the press as a retail industry expert.

As a company, Randa is still very involved with the Amazon ecosystem. As  both a seller and a vendor on Amazon, the company continues to have a robust partnership with Amazon, despite the fact that Amazon is moving powerfully forward into private label brands in the accessory space. Tune in to find out what David has to share about brands and where they fit in today’s consumer ecosystem.

  • Kiri Masters

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New Brand, Old Brand, Private Brand, National Brand

 

This week Target Department Stores added two private brands, and exited one exclusive national brand.

On August 3rd, 2018, Target launched “Wild Fable” and “Original Use,” while announcing that the company will be ending its fourteen year deal with Hanesbrands, Inc. for Champion “C9” at the end of next year. 

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Ralph Lauren & Central Park: A 50 Year Love Affair

Ralph Lauren will be celebrating the 50th anniversary of his company at Bethesda Terrace in Central Park during New York Fashion Week.

The fashion show and dinner, scheduled for September 7, will benefit the Central Park Conservancy, a private nonprofit organization dedicated to restoring and maintaining the beloved New York City park.

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DesignBots and StylistBots, as Good as Humans?

A fashion designer and a stylist work together, and compete with one another, to produce best-selling items.
The stylist ranks the designer’s work while keeping an eye on emerging trends. The designer leverages the stylist’s curation while innovating new creations. Rinse and repeat. It’s the never-ending cycle of fashion. It also sounds a lot like artificial intelligence and machine learning, which use similar cycles for optimization.
Today, A.I. designers, stylists, and planners are hard at work at Stitch Fix, Bombfell, H&M, Gwynnie Bee. Will they be as good, or even better, than their human counterparts?

8 Human Truths: A Path to Impulse Purchasing

The Hershey Company idenitified “eight human truths” to help retail partners increase impulse purchases.

1. Indulge. Shoppers seek permission to “give in” to the guilt. They know they can’t be good all of the time and really don’t want to be. 

2. Delight. New flavors? New packaging? An exciting retail display? Offer something that breaks up the sometimes mundane or noisy…

3. Score. Help shoppers feel they’re beating the system by giving them a sense that they’ve found a great deal. Make it fun to follow an impulse.

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Annual Retail Forum: “Retail Radicals”

Very honored to speak at the “Annual Retail Forum” at Columbia Business School, Wednesday, August 1st.

Joining “Retail Radicals” including Mickey Drexler, Jill Granoff, Paul Charron, Richard Jaffe, Robin Lewis, Mark Bozek, Alex Brick , Mark A. Cohen, Anne Marie Stephen, and other leaders and luminaries for a one-day interactive summit on emerging brands and macro shifts shaping the future of the retail industry.

This program showcases retail radicalism from a multi-disciplinary perspective, identifying the skills, knowledge base, and best practices required to lead the retail industry into the future…

Date: Wednesday, August 1, 2018
Venue: Uris Hall, Room 301, Columbia University Campus
Time: 8:30 AM – 4:30 PM

Private “Label” vs. Private “Brands”

Let’s be careful not to confuse private “labels” with private “brands.”

Private label merchandise is generic goods, sold as a commodity (and commodities have price as their value proposition). Private brands, when properly executed, are truly brands, exclusive to a retailer or channel of distribution, with distinct brand attributes, supported by significant marketing. 

Overall, private “label” continues the “race to the bottom,” favoring low cost producers. The problem with the race to the bottom is that you might just win — or worse, come in second. 

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Amazon & Private Label. It started with a simple battery.

On the surface Amazon‘s move into private label appears to be a deft move.

Analysts predict that nearly half of all online shopping in the United States will be conducted on Amazon’s platform in the next couple of years. That creates a massive opportunity for Amazon to more than double revenue from its in-house brands to $25 billion in the next four years. That’s the equivalent of all of Macy’s revenue last year.

It started with a simple battery.

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