Where Do Young People Hang Out?

Fortnite

If young customers are no longer hanging out at shopping malls, where are they hanging out?

Owen Williams of char.gd may have it figured out. Fortnite replaces the mall, Starbucks or just loitering in the city, it’s become the coveted ‘third place’ for millions of people around the world.

“Fortnite is a different kind of video game, because it’s not about the game, it’s a place. A place where we hang out together, regardless of whether we’re playing.”

“Fortnite, for anyone not a teen-ager or a parent or educator of teens, is the third-person shooter game that has taken over the hearts and minds—and the time, both discretionary and otherwise—of adolescent and collegiate America. Released last September, it is right now by many measures the most popular video game in the world. At times, there have been more than three million people playing it at once.” – The New Yorker

Fortnite is influencing American culture, shopping, and fashion. Its effects on streetwear are clearly visible on the runway. Oh, and the goal of the game is simple. 100 people parachute onto an island together and search for weapons. The winner will be the sole survivor, everyone else must die.

Hot off the presses

Monday’s edition of the New York Post became a must-have accessory this morning due to its full front- and back-page ads touting the cult skateboarding brand “Supreme.”

Newsstands were reportedly sold-out before the sun came up.

Monday morning, Supreme posted an Instagram video of its NY Post collector’s edition rolling off the presses in The Bronx — and customers began buying and selling the limited edition copies. (Aren’t all newspaper issues limited editions?)

While “The Post” generally sells for $1 an issue, some people were already re-selling single copies for up to $100. ($100 for copies of the printed ad?) Expect to see this issue selling on eBay shortly for even more…

Supreme is an American skateboarding shop and clothing brand established in New York City in April 1994. The brand caters to youth culture, in particular the skateboarding, hip hop, and rock cultures. The brand’s clothes, accessories and skateboards are sold extensively in secondary markets.

(c) David J. Katz, 2018

Annual Retail Forum: “Retail Radicals”

Very honored to speak at the “Annual Retail Forum” at Columbia Business School, Wednesday, August 1st.

Joining “Retail Radicals” including Mickey Drexler, Jill Granoff, Paul Charron, Richard Jaffe, Robin Lewis, Mark Bozek, Alex Brick , Mark A. Cohen, Anne Marie Stephen, and other leaders and luminaries for a one-day interactive summit on emerging brands and macro shifts shaping the future of the retail industry.

This program showcases retail radicalism from a multi-disciplinary perspective, identifying the skills, knowledge base, and best practices required to lead the retail industry into the future…

Date: Wednesday, August 1, 2018
Venue: Uris Hall, Room 301, Columbia University Campus
Time: 8:30 AM – 4:30 PM